Nobahar Design and the 'My City - Bloody Tehran' project

Nobahar Design and the 'My City - Bloody Tehran' project

It is important in these months to share and dedicate space to the message of the Nobahar Design project.

The My City 'Bloody Tehran' project is a powerful reminder of the strength and resilience of the Iranian people. In the face of tyranny and oppression, they have continued to fight for their fundamental rights and freedoms. These jewellery pieces were not offered for sale, but are a symbol and a tribute to the courage and strength of the Iranian people and remind us that we stand with them in their struggle for a better future.

Sogand Nobahar, Agc member and Iranian-born designer, tells us about her MyCity project 'Bloody Tehran':

"MyCity was initially designed in 2017 and consists of a series of bracelets and rings, each of which takes the architectural form of the Milad Tower, also known as the Tower of Tehran. These works are designed to tell a story and make us feel something, to help us connect through those stories. The feeling of nostalgia and memories are eternal, and remembering makes us relive those experiences and relive those feelings. My City is dedicated to people who have built a new life away from their old cities, but are looking for something to remind them of where they come from and their roots. With the first line of the MyCity collection that is inspired by my hometown Tehran, I wanted to be in two places at the same time.

With recent tragedies and revolution in Iran, I wanted it to have a more dramatic and urgent significance, with the transformation I recently made into one-of-a-kind pieces entitled Bloody Tehran."

This is followed by Sagand Nobahar's pieces, which by the way will be featured on March 6 in Paris Fashion Week with AlwaySupporTalent group's fashion show and then from May 18-21 at Sieraad 2023 in Amsterdam, Netherlands.

Nobahar Design Milano - MY CITY TEHRAN - 2017

Nobahar Design Milano - MyCity BLOODY Tehran - Black thin cuff - 2022

Nobahar Design Milano - MyCity BLOODY Tehran - White wide cuff - 2022

Nobahar Design Milano - MyCity BLOODY Tehran - Yellow ring - 2022